Opinion: Warming up to Winterlude a ‘cool’ opportunity for Jeopardy! contestants

I love great marketing and I love my hometown of Ottawa. Pair the two and I’m especially delighted. Add in the company responsible for my first non-babysitting job, and I’m tickled pink, like someone’s nose nipped by Jack Frost while skating on the Rideau Canal. Ottawa Tourism’s latest capitalization (pun intended) on pop culture to advance awareness and interest in …

Personal touch just makes good business sense

Is now the time to be cutting back on customer service? I have become very frustrated as of late with big businesses cutting our ability to contact them, forcing us to buy in ways we don’t want to, or into decisions with less information than desirable. In the middle of COVID-19 protocols, this seems more than illogical and I’m wondering …

Are diamonds really girl’s best friend?

Diamond engagement rings are supposed to symbolize love, commitment, fidelity, and so much more, and yet their beginnings are rooted in a much less than sparkly past loaded with taboos and gender-bias. Perhaps the most ironic part about engagement rings is that every girl wants one, but none of us knows why. With that, I set off to do some …

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Are the time and energy spent coupon clipping worth the return?

Coupons are ruining my life. They’re supposed to help us save money and introduce us to new products, but I’m starting to wonder if they are more trouble than they are worth. I’m directing this column to those of you out there who also clip coupons. Coupon clippers tend to be those of us who run the finances and are …

Newcomer to politics needs to find a way to get her name out

I was a little shocked to read that one of the mayoral candidates said that they would not be using electoral signs or go door-to-door to increase awareness of their candidacy. I have to question if they are really serious about this election. Corel Corporation had a better word processing product, and yet I am currently typing in Microsoft Word, …

Lessons learned from a basket of peaches, a bag of milk and fast food

COLUMN: Draw the line at too much of a good thing Every fall I find my mind wandering from fresh fruit to carbohydrates to prepare my body for a cold winter. This year, my joyful obsession is starting early with the unseasonable temperatures and a not so peachy experience, though my enthusiasm has been “fried” by recent advertising. This is …

No longer ‘leaving it to beaver’, Bell adopts a suffix as its new brand

Er . . . I just don’t get Bell’s new direction: bye-bye beav, hello er? On Aug. 8, Bell launched a new brand with the opening of the Olympics. A new logo, tagline, and advertising campaign were initiated to support its new strategy and goal. George Cope, President and CEO of BCE and Bell Canada, said in a company release: …